THE UX STRATEGY EQUATION

It seems like the UX community has been struggling a bit to reach a common definition of UX strategy. Is it a framework or an approach? Is it a methodology or a philosophy? Actually, it's all of these things, but the most important thing is that UX strategy is fluid, not fixed.

In The UX Strategy Equation, Mona Patel, CEO of Motivate Design, aligns service design, lean UX and disruptive design thinking to create an experience strategy that produces amazing ideas that change experiences, not just interfaces. When used together and in balance, these factors will keep you innovating and testing your ideas early and often throughout design and development lifecycles, so you can tie your work to business goals and the bottom line.

Take a look inside