In New Techniques for Design Research, A Guidebook, we go beyond the two-way mirror and outline six user and design research techniques. These techniques, which are rooted in respected user experience research methodology, engage users (and clients!) in exploring motivations and behaviors to uncover meaningful insights and clarify user experience strategies for today’s consumers.
Download The White paperWe hope these methods encourage you to keep changing and pushing beyond today’s best practices to help your clients uncover innovation-inspiring research findings and discover the “what if” for their brand.