NEW TECHNIQUES FOR DESIGN RESEARCH, A GUIDEBOOK

Just imagine: what if there were no more two-way mirrors? What if focus groups were personal, fun and customizable? Or–even better–what if we never ran focus groups again?

In New Techniques for Design Research, A Guidebook, we go beyond the two-way mirror and outline six user and design research techniques. These techniques, which are rooted in respected user experience research methodology, engage users (and clients!) in exploring motivations and behaviors to uncover meaningful insights and clarify user experience strategies for today’s consumers.

Take a look inside