GOODBYE FOCUS GROUPS, HELLO FRIENDSHIP GROUPS

It's time for a different approach to user research. Focus groups are a thing of the past. Say hello to Friendship Groups.

In Goodbye Focus Groups, Hello Friendship Groups, we introduce friendship groups and discuss why these groups are a better option for conducting qualitative user research. Friendship groups are an extremely viable, highly adaptable methodology suited for uncovering insights from today’s users to create innovative, delightful experiences across different verticals.

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