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GOODBYE FOCUS GROUPS, HELLO FRIENDSHIP GROUPS

It's time for a different approach to user research. Focus groups are a thing of the past. Say hello to Friendship Groups.

In Goodbye Focus Groups, Hello Friendship Groups, we introduce friendship groups and discuss why these groups are a better option for conducting qualitative user research. Friendship groups are an extremely viable, highly adaptable methodology suited for uncovering insights from today’s users to create innovative, delightful experiences across different verticals.

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We hope these methods encourage you to keep changing and pushing beyond today’s best practices to help your clients uncover innovation-inspiring research findings and discover the “what if” for their brand.

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