Six new user research techniques we’ve adapted for today’s digital consumer: Quick hits, friendship groups, immersion journeys, social graphs, de/re-construct and metaphor brands.
Goodbye Focus Groups, Hello Friendship Groups: Introducing Motivate Design’s very own research methodology. Learn why friendship groups are the better option for conducting qualitative user research.
IN HARDCOVER AND E-BOOK FORMATS
Here, we highlight three tried-and-true approaches to ethnography: In-store observations, intercepts and shop-alongs. We observe and listen to customers to help create better brand experiences.
Outlining the whats, whys and hows of customer journey mapping to study and enhance customer engagement while sparking innovation.
Mona Patel aligns service design, lean UX and disruptive thinking to create an experience strategy that produces amazing ideas that change entire experiences, not just interfaces.
Explore how researchers use diary studies to better capture insights and shape user discovery, customer experiences, design iterations and more.