Trendsetter
Bringing life to ideas through collaborative working sessions
The Trendsetter team has over 15 years experience in the jewelry industry. They had identified many pain points in the journeys of both manufacturers and consumers. Using lean, rapid design cycles and workshops we created the Trendsetter concept.
- collaborative design session
- journey maps
- UX Design
- Visual Design
FROM RAW CONCEPTS TO VISUAL DESIGN
In an all-day Workthrough session with the Trendsetter team, we flowed out the journey of key user types and pieces of jewelry themselves. Drawing insights from this collaborative design session, we created a concept web and iOS application.
FROM RAW CONCEPTS TO VISUAL DESIGN
The mobile app focused on consumers, whose needs were oriented toward rating and purchasing items. However, the needs of manufacturers and vendors were better suited to a web dashboard where they could easily review data and manage inventory.
PAIN POINTS IN THE JOURNEY BECOME OPPORTUNITIES FOR NEW FEATURES
We took an in-depth look at the pain-points which were causing the most friction then transformed them into design opportunities.